Integrated and rights-based participatory development approach.
SERAA is a rights-based development organization. It specially focuses on ultra poor women. Since its inception, SERAA firmly believes that people are at the center of concerns for sustainable development. According to SERAA, the rights-based approach is concerned not just with civil and political rights but also with social, economic and cultural rights.

The key elements that govern rights-based approach of SERAA are:
• Participatory approach and the right to participate.
• Promoting inclusive social and economic development.
• Mutual accountability in respect of rights and responsibilities and
• A holistic perspective focusing on understanding root causes, removing constraints and creating opportunities and choices for livelihood development.

The three principles that SERAA follows and perhaps all the rights-based organizations follow are: participation of all the stakeholders, inclusion of the needs of all the deprived segments of population and fulfilling their obligations.